There are really three challenges in church media; all centered around shortages.  For some it’s a shortage of time, for others a shortage of money and equipment, but the challenge that most often plagues a ministry of this type is a shortage of people.  More poeple don’t necessarily solve the problem.  While there are those who can immediately excel, the technical nature of media ministry insures that this is the exception, not the rule.  To solve this problem, you need to find the best strategies to train your people.

The concept of a Media budget is relatively new (aside from broadcast oriented churches), and the dollar amounts jump dramatically from church to church.  So how much should you set aside for your Annual Church Media budget?  The best way to answer that is to look at what drives the budget.